Web 2.0...Do I need to upgrade??

This month I feel compelled to write a few notes about a phrase we keep hearing and being asked about...Web 2.0

It sounds like an upgrade to the internet doesn't it? Which beggars the question - 'How will this affect me, my website and do I need to do anything?'. So I'll try and give you a quick run-down of exactly what Web 2.0 is...

The good news is that it's not an upgrade to the internet, you won't need to take drastic action or go on any 2 day seminars to allow you to still use the internet. In a nutshell, Web 2.0 is outlined as to how to use the internet successfully for your business using the tools available on the web.

Web 2.0 is nothing new, just a new way of looking at how you can best use the internet for success as a business. It indicates a move from using websites as a one-way information platform to a two-way communication channel. Tim O'Reilly regards Web 2.0 as 'business embracing the web as a platform and utilising its strengths'.

To find out more, Wikipedia as usual has a nice explanation which you can view by clicking here: http://en.wikipedia.org/wiki/Web_2